Scion Automotive - OEM Pre-launch Design & Development

In 2002, my company and I began working with Scion Automotive (child brand of Toyota) to design a series of websites with the goal of templatizing the designs and rolling them out with OEM support to the thousands of Toyota dealership owners across the US.

I worked closely with Scion and their creative agency of record to employ a robust set of photographic and stylistic assets to create groundbreaking (at the time) 960x720px designs which would serve to create awareness, drive traffic, surface available dealership inventory and provide clear contant and navigation calls to action.

My role:

stakeholder interviews, creative agency collaboration, wireframes, high fidelity mockups, implementation oversight.